From creator, Valery Lessard:
This project comes from years of being put in “boxes.”
The girl I grew up as.
The girl I was in high school.
The girl I became in my 20s.
We get lost in there.
There’s many boxes. And we all have them. Whether we choose to fit into them or not, that’s our own decision. But I felt like no matter what I was doing; I was shoved back inside. “Do this, be that; Don’t be that, don’t do this.” My creativity was stifled. I always felt judged. And I accepted that as my reality until I had enough.
Then one day, Machine Gun Kelly appeared. Like light shining through a crack in the box.
MGK was the very archetype of what I needed in my life. His influence, energy, tattoos, and “I don’t give a f*ck” attitude. He’s the opposite of who I am but still resonates 100% with me. Everyone has their own idea of him, and still, he constantly breaks free from what people think he is.
He created the “Lace-up” movement of hope. He calls his fans the EST Family, which stands for ‘Everyone Stands Together.’
“Becoming Kelly” is very much in line with my own personal experience of breaking out the box and finding out who I am. The concept is a metaphor for my own journey.
My message for the audience is to be the person you want to be. Do not wait for anyone to permit you. To be the person you wish you had as a role model when you were younger.
Hopefully, Kelly/Montrelle can be a source of inspiration for people, young and old, to be unapologetically proud of who they are.